‘Writing’ in general is a vast field of art and it’s a very long road for a new writer to become an expert. It is also believed that the best way to improve writing is to write more and that’s mainly because as we spend more time writing, we get used to the language and words and most importantly, we start understanding what content works for a particular set of audience.
Writing for the web is competitive. There are easily more than one billion blogs on the internet with new ones popping up every second. This leaves no scope for making mistakes and you won’t get a second chance to impress a user, leaving no space for you as a new writer to make mistakes. Content is the single most important factor backing any website and there are small things that new writers need to keep in mind to improve their writing and avoid mistakes. Here I have listed the top 5:
1. Don’t add too many details: New writers tend to explain each and everything in detail. But remember, precise and to-the-point articles work best on the web. Adding too many background information will make your content boring and serve no real purpose to the reader. Understand that your reader might not be as expert as you on a particular subject, but he/she is not completely dumb either.
Adding a lot of details usually results in over-explanation and repetitive language. A new writer thinks that adding more content will keep users glued but keep in mind that boring language is the fastest way to lose your audience.
Make sure you cover the entire topic well but also keep an eye on filtering out all unnecessary details.
2. Nobody likes long paragraphs – Nobody likes reading a 300-word paragraph. You need to break it up into small interesting pieces of content and serve it to your audience so that they can consume it well. Use headlines and bold words to make it interesting and keep users glued. Write all the major points that you are going to cover in your article and elaborate on each point in one short paragraph each.
3. Ignoring the use of keywords in your article – Let’s just accept it – keywords are important and there is no point writing for the web if your article is not going to rank on search engines. Keep your targeted keywords for each article in mind before you start writing and mention those frequently in your content.
Headings and titles are the most important places to insert your keywords. Long tail and semantic keywords are crucial for ranking your articles, so make sure you research your topic thoroughly. There are many keyword research tools available online to help you finalize them, depending on the difficulty to rank and other factors.
4. Proofread – This seems obvious but many new writers don’t proofread their content after writing it. Alternatively, they try to remove the mistakes as they write, which is a wrong approach. Keep extra time for proofreading after you have finished your article. You will be amazed to see how much difference 10 minutes of proofreading can make to your writing. Make proofreading a habit instead of a task.
5. Analysis – Analysis is something that nobody talks about while writing content but it’s very important. Look at the last few articles that you have posted for insight. Which one got good views? Where was the user engagement better? Where were users spending more time? You will then know what type of articles are doing well. Google Analytics is a free tool to view all your website statistics and you should ask for access if you don’t already have it.
Writing for the web is competitive and you have to be creative to keep users engaged. But you can improve if you are learning from your mistakes and don’t repeat them frequently.