In the intro, we discussed how important the role of content is when it comes to growing a business over the internet. But the irony is, Content writing hasn’t been recognized as a career option by educational bodies. Due to this, there is no mass production of content writers.
As of now, there exists a huge gap between the demand and supply of content writers. Whether you are looking to make a career in content writing as a full-timer or freelancer or looking to create a business out of it, you would be surprised by the world of opportunities that exist.
I would majorly segregate content writing as a career option it into two different choices – Content writing as a job and Content writing as a business.
Content writing as a job
Most of the companies are now looking to hire dedicated content writers in order to maintain their online presence. Then there are some companies, which have a completely content-based business model. E.g. Loan aggregators, mobile comparison website, car buying portals, entertainment websites etc.
In addition, the thin line between content writing and journalism is also getting blurred with time. So news agencies, online magazines, publication houses etc. will be as happy to hire a good content writer.
There also thrives an industry that supports the core internet companies e.g. SEO agencies, digital marketing agencies etc. Big names of this industry either have their own team of content writers or they have tie-ups with content writing agencies to fulfil their requirements.
You might need to start as a fresher, but as your skills and experience grow, your income and position also grow. Plus, a full-time job offers you a sense of security. However, you need to have a strong profile online in order to pitch yourself for good jobs.
Part-time job / Freelancing
This is, by far, the largest market for content writers. Companies who do not require content on a consistent basis, small-scale blogs, website and software developers are always on the lookout of freelance content writers.
Working as a freelance content writer has several benefits. You can do it along with your existing job. You can choose to work from home or any place you wish. You get to choose your working hours and be your own boss. If you choose to work as a full-time freelancer, you can achieve a good work/life balance.
However, freelancing comes with its own share of limitations. As a freelancer, there will always be a limitation on how much money you can make since you are the only resource working. Despite this limitation, freelancing is a great option to choose depending on what are the priorities of your life.
Content writing as a business
Having your own blog
There are a ton of examples of how people made it big by choosing to blog as a career option. It takes just 30 minutes to create a blog that can make you millions over time. It’s easy to get ranked if you can find the appropriate niche and target keywords. Plus, if you do it the right way, with time your income keeps on increasing and the amount of work you need to do to get things done keeps decreasing.
Content writing agencies
If you are a good writer who started with freelancing, there would come a time when the work would be more than what you can handle alone. In that case, you can scale-up to create a team. By doing this, you can beat the limitation of being a single resource of your business, but you need to leave the comfort of your home, get a physical office and mentally prepare yourself to manage a team.
And, there’s a catch. You need to be good, not just in terms of quality of writing, but also in terms of maintaining consistency and adherence to deadlines. Being an average Joe, you would keep struggling all your life just to make ends meet.
That said, whatever you choose, it would come with its own share of pros and cons. But do not let the cons deter you. As in any field, content writing as a career also has challenges. But if you are determined and know how to play your cards right, growth is inevitable.