Whether you are looking to make a career in content writing as a full-timer or freelancer or looking to create a business out of it, you would be surprised by the world of opportunities that exist.
In simple words, content writing is the process of putting words into context in order to communicate ideas and details over the internet.
But, practically the process of content writing is not as simple as its definition. You may be a good writer, but that doesn’t guarantee that you would become a good content writer too.
To become a good content writer, you need to understand the purpose your client wants to achieve through any particular piece of content. Sometimes, the purpose of your content might just be to gain user engagement or SEO benefits by providing information; or it might go ahead and entice the readers to take some action i.e. to buy a product, subscribe to a newsletter etc. Until you are clear about the purpose, your content would never be able to achieve it.
Further, you need to have an understanding of how to structure content, maintain its context, maintain a good reader’s flow and ultimately have an intent.
This course takes you through the basics of content writing. At the end of it, you can expect yourself to be ready for launching your career as a content writer.
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