Content Writing for Beginners

In simple words, content writing is the process of putting words into context in order to communicate ideas and details over the internet.

But, practically the process of content writing is not as simple as its definition. You may be a good writer, but that doesn’t guarantee that you would become a good content writer too.

To become a good content writer, you need to understand the purpose your client wants to achieve through any particular piece of content. Sometimes, the purpose of your content might just be to gain user engagement or SEO benefits by providing information; or it might go ahead and entice the readers to take some action i.e. to buy a product, subscribe to a newsletter etc. Until you are clear about the purpose, your content would never be able to achieve it.

Further, you need to have an understanding of how to structure content, maintain its context, maintain a good reader’s flow and ultimately have an intent.

This course takes you through the basics of content writing. At the end of it, you can expect yourself to be ready for launching your career as a content writer.


Lesson 1: Career as a content writer

Whether you are looking to make a career in content writing as a full-timer or freelancer or looking to create a business out of it, you would be surprised by the world of opportunities that exist.

Lesson 2: Prerequisites of being a content writer


Content writing as a career offers a great amount of flexibility. Hence, there has been an influx of individuals jumping into the bandwagon in recent years. But the sad reality is, only a handful of them are able to make a sustainable career. Despite having a heavy demand for content writers in the industry, most […]

Lesson 3: Let’s start with the basics: The anatomy of content writing


Writing content, and writing content that works are two different things. This is the first thing you need to keep in mind if you are looking to make a career in the field of content writing. The Internet is a mysterious place where things change faster than you can imagine. How people consume content has […]

Lesson 4: Learn to write powerful headlines


According to the Copyblogger, eight out of 10 users on the internet click on great headlines, only two out of 10 visit the rest. Putting it simpler, 80% of the internet traffic goes to articles that have a catchy headline. It takes only seconds for the users to decide whether they would be clicking on […]

Lesson 5: Master the art of making your content perfect

Perfection in content writing is an art, which can be mastered only if you know how to persuade it. Understanding the purpose: Every piece of content has its purpose. A news story informs about an event, a product description informs about its features and benefits, web content aims to promote products and services offered by […]

Lesson 6: Final words – Do’s and Dont’s

Content writing is an art that can be mastered quickly if you know how to do it. In fact, it is more science than art. There are techniques that need to be followed. Here are a few do’s and don’ts of content writing that pretty much sums up this tutorial. Do’s: Understand the purpose of […]

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